Action on Diabetes

The Middle East region suffers one of the highest populations of diabetic related illnesses. Very few people across the Gulf engage in testing. One of the biggest barriers it turns out is the finger puncture test. So we tackled this head on and rewarded every individual who tested for Diabetes on ‘World Diabetes’ day with a finger portrait - this drove envy across social media and a 20% increase in testing. It also landed three Lynx Creative Awards