Nike Training Club

Nike wanted to engage a younger audience to make training habitual - a more routine aspect of their life. Using a calendar moment - ‘Back to Sport’, the campaign focussed where the audience was focussed - Instagram. It bought Nike athletes in to deliver custom workouts every day for 30 days. Engaging younger audiences through a full-funnel campaign, teasing participation through organic influencer content, but rewarded engagement via LIVE streamed workouts.