MINI

MINI is a car that defied convention when it was first introduced in the 1900s. Since it's reincarnation it has often sought to reaffirm it's 'bollocks to convention' standing. Here, the brand was looking to stand out whilst launching it's 'One Convertible’.

With Summer (and National Naturists Day) fast approaching, it seemed like an opportune moment to empower Brits to embrace the perks of a convertible over stripping off to keep that all important British integrity intact. Ahem.