eBay - Better Than New

A first for eBay and Creative Shop, we developed an evergreen Branded Content series called ‘Better Than New!’ Partnering with Creators Cody & Noel (@tmgforreal), we reimagined the infomercial adding an SNL twist, creating a mobile-first, full funnel hilarious challenge show format. The creators met challenges with certified refurbished products and in doing so communicated their positive attributes. The show went on to run for 4 seasons, with 4 creators (including famed ‘Natasha & Moshe’), delivered LIVE broadcasts and an ‘Earth Day Special’. Overall it smashed all performance metrics.