Head & Shoulders – The Dandruff Challenge
A series of simple black single/double page press ads ran with the simple mission – to highlight if the reader had dandruff.
Inspired by Noam Chomsky's perspective on the subjectivity of viewpoints, this campaign harnesses the BBC's renowned impartiality, empowering the audience to form their own conclusions.
BBC World Service
SKY SPORTS – Turning a price hike into a home win
When Sky Sports had to announce a price increase for the Sky Premier League Channel, the challenge was clear: soften the blow and spotlight the good news – even more exclusive matches for die-hard fans.
Our solution? A letter with charm, literally hand-rolled into a football. The message was simple: "Yes, the cost is going up, but so is the action – more matches, more passion, more football." It showed subscribers that Sky was just as fixated on the beautiful game as they were.
The result? Over 78% of fans renewed for another 12 months, turning a tough sell into a resounding win. Proof that creativity can score even in extra time.
MINI CLUBMAN – teasing the unseen
For the launch of the MINI Clubman, an image embargo meant we couldn’t show the car before its reveal. So, we leaned into the intrigue, spotlighting its unique shape with a bold, honest claim: "Like nothing you’ve seen on the road before."
Taking it further, our DM campaign echoed the theme: "Like nothing you’ve received in the post before." Hot prospects were sent random, unconventional items that sparked curiosity and excitement, reflecting the car’s quirky and distinctive design.
The result? A buzz-worthy campaign that turned anticipation into engagement, proving sometimes, what you don’t see is just as powerful as what you do.
