SXSW

‘Big Laughs, Small Screens’ made its mark at SXSW by showcasing how mobile-first thinking and comedic content can revolutionize brand engagement. Engaging industry influencers like @AdamW and @loulou we explored the power of humour in captivating audiences.

Collaborations with brands like Geico and Hotels.com, featuring the witty Captain Obvious where he calls out a truth around ‘Hate-Likes’ across social media, all helped drive a $22M spike in brand spend across North America but served as a prime example of how humour and strategic content can transform brand narratives, ensuring they are both memorable, engaging and impactful.