Smart Energy

Smart Energy meters are free and drive greater energy efficiency. As we approached Christmas the energy companies wanted to appeal to younger energy users to utilise their meters. Set to run at a time of year when students and Gen-Z types were likely to be with their parents  - it seemed relevant to remind them this meter is a far less ‘nagging’ way to be more energy efficient. 

In a collaboration with AMV BBDO we introduced a fun, thumb-stopping visual element to help make these ads really stand out.