Chrysler Pacifica ‘Moms’
It turns out mothers make the final decision about family cars. So, in collaboration with MacgarryBowen, Chrysler and Meta Creative Shop, we positioned the Chrysler Pacifica as a safe space for ‘mothers’ during the Pandemic. Kathryn Hahn riffed on trending topics that lead to a positive conversation on social – bringing much needed humour (and brand engagement) to an audience finding it hard to laugh at lockdown realities.
Phase#2
Insightful ‘Mom’ characteristics were paired with Pacifica accessories within poll units; each choice connected to a landing page sharing relevant accessories and build options... audiences could even talk to a Mom who owned a Pacifica… after all who are they gonna believe - the Salesman or the Mom. Harsh but true.
Hippy Mom:
Influencer Mom:
Outdoorsy Mom:
Driving Deeper engagement
A first-ever auto brand ‘mom’ messaging experience that allowed prospective customers to chat with real moms and get their questions answered from a reliable source.
How it worked:
If you’ve had enough of showroom sales patter then worry not - we’ll connect you with a far less patronizing, scripted and ultimately more honest source of information about the Pacifica.
Whatever your questions, a real mom who has driven a real Pacifica will tell you everything you wanna hear - and a little bit more.