Visa Improv-athlon
The Challenge:
After 30 years as an Olympic sponsor, Visa needed to stay relevant with a younger crowd—millennials who weren’t necessarily sports fans but loved the global excitement of the Games. The twist? We had to connect with four culturally different markets—so no dialogue. A tough gig.
The Solution:
Enter the Visa Improv-athlon, a daily Facebook Live show at 8/9pm. It turned the day’s Olympic sport into a hilarious, off-the-cuff comedy competition. No script, just pure improv energy.
The Results:
12.7% spike in sponsorship association among millennials
92% positive sentiment
12.2% boost in intent to use Visa
Finalist for ‘Best Real-Time Marketing’ at the Media & Entertainment Awards and World Media Awards
With Julie Seal and James Miller