KFC

‘Figgy Style’

When it comes to ‘clean-eating’ righteous floggers on Instagram, there was a definite decline in associated comments of happiness and joy. The truth is people sometimes need to get dirty. 

In collaboration with BBH and KFC, we helped create a fake ‘flogger’ named Figgy Poppleton-Rice. Figgy would provoke the target audience by launching a ‘clean-eating burger’ only to shock them with a final reveal… which got tongues wagging.