Addict Aide

Addiction is behind one in five deaths among young people. So Addict Aide wanted to highlight how easy it is to overlook signs of addiction in those close to us. Working with Paris agency, BETC, we informed and shaped a campaign that required a young fake influencer with a very real, aspirational lifestyle. With growth hacking, Louise Delage was able to attract over 12,000 followers and 50,000 likes in just 7 weeks. After a media reveal, looking back at her Instagram feed, followers realised what they had been witnessing in the young chic Parisian all along...